Award of Excellence – “Easy Welfare – This life is yours! (Milan)

Title: Easy Welfare – This life is yours!
Runtime: 1 min
Country: Milan
Director: Andrea Casadio
Placement: Award of Excellence
Competition: June, 2018

Synopsis: What is the thing you want most? Wouldn’t it be more time for yourself to cultivate your passions? With its services for companies, Easy Welfare aims to improve employees’ lives: it is the Italian leader in corporate welfare solutions. I wanted to communicate the beauty of free time, the taking back of time for living our own lives. Shot in three days, the ad was shown on all the major Italian TV channels.