Award of Excellence – “Archetypes” (Italy)

Title: Archetypes
Runtime: 1 min
Country: Italy
Director: Carlo De Agostini
Placement: Award of Excellence
Competition: June, 2020

Synopsis: Moellhausen, a leading company in fragrances and flavors, created a set of scents based on the twelve archetypes, but… “What is an archetype?”

In the iconic New York, Mark from the back seat of a historical checkered cab looks at the city flowing through, giving a fascinating interpretation of what archetypes are.

“They are around us”, he says looking at the people down the street on a rainy night, “They are among us”, referring to the taxi driver that guides him through the night as a sage. “In most cases, we are”, revealing that he’s an archetype himself.